Ride Rewards

Universal and operator-branded loyalty tokens for mobility

Ride Rewards is the incentive layer of the Ride Ecosystem, helping transportation operators drive ridership, retention, and revenue through rewards and promotional programs.

The ecosystem supports two distinct reward tokens to balance interoperability and operator control:

Universal Ride Token (URT)
Network-wide rewards accepted across all participating transportation operators, enabling shared incentives across the Ride network.

Branded Ride Token (BRT)
Operator-specific rewards issued and redeemed exclusively by the issuing operator, allowing full control over loyalty and promotions.

UNIVERSAL RIDE TOKENS (URT)

Universal Ride Tokens (URT)

URT is a universal, blockchain-based rewards token accepted across all participating transportation operators. Each URT carries a fixed value of $0.001 and is fully collateralized by Ride USD, ensuring transparency, stability, and trust.

URT functions as network-wide mobility value, not operator-specific points.

New Demand and New Revenue Streams

Because URT has a fixed value and is fully backed, it can be pre-funded and distributed by third parties — not just earned through rides. That means operators receive new riders and incremental revenue from outside their traditional channels.

Universal Ride Token (URT)

for Employers (Commuter Benefits)

Employers can fund URT as a universal commuter benefit.

Instead of managing multiple transit passes or vendor-specific wallets, employers provide a single, dollar-referenced benefit that employees can use across participating transportation providers.

URT simplifies administration, expands employee choice, and ensures funded benefits are used for real mobility — not lost in unused accounts.

Universal Ride Token (URT)

for Cities & Public Agencies (Subsidies)

Cities and agencies can fund URT to support:

Reduced fares for targeted populations
Incentives for off-peak travel
Mode-shift and sustainability programs

Because URT is accepted across participating operators, subsidies are not locked to a single system or mode. Riders can use the same funded value across transit, parking, tolls, and mobility services — while settlement remains transparent and auditable.

Universal Ride Token (URT)

for Travel & Booking Platforms

Travel platforms can issue URT as part of:

Trip bundles
Event packages
Loyalty programs
Disruption recovery (delays, reroutes)

Because URT is universal and collateralized, booking platforms can offer mobility credits that work beyond a single ride or operator, extending the value of their offering while ensuring credits convert into actual trips.

Branded Ride Tokens (BRT)

BRT is an operator-specific, blockchain-based rewards token issued by an individual transportation provider. It allows operators to reward riders with loyalty points and promotional credits that are redeemable only within the issuing operator’s services — such as fares, upgrades, passes, or other operator-defined benefits.

Each operator sets its own BRT value and redemption rules, giving full control over pricing, promotions, and loyalty programs. BRT is not collateralized by Ride USD and is not intended to function as universal rewards. Instead, it operates as a flexible, operator-controlled incentive that can be earned, granted, or redeemed exclusively within that operator’s system.

BRT gives operators a modern loyalty tool without forcing them into a one-size-fits-all rewards model. Operators maintain brand control, customer relationships, and promotional flexibility, while still participating in the broader Ride network.

BRT complements universal rewards by strengthening operator-specific loyalty without adding payment processing costs or operational complexity.

Talk to a Mobility Payments Expert.

RIDE REWARDS

Ride Rewards is the incentive layer of the Ride Ecosystem, helping transportation operators drive ridership, retention, and revenue through rewards and promotional programs.

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UNIVERSAL RIDE TOKENS (URT)

New Demand and New Revenue Streams

Branded Ride Tokens (BRT)