Ride Rewards

There are two types of Ride Tokens: URT and BRT.

Universal Ride Tokens (URT)

URT is a universal, blockchain-based rewards token accepted across all participating transportation operators.

Each URT carries a fixed value of $0.001 and is fully collateralized by Ride USD, ensuring transparency, stability, and trust.

Operators and partners issue URT as loyalty rewards, rebates, or promotional credits. Riders can redeem URT for fares, upgrades, or mobility services at any provider within the Ride Ecosystem.

Branded Ride Tokens (BRT)

BRT is an operator-specific, blockchain-based rewards token issued by individual transportation providers.

Operators use BRT to reward riders with loyalty points and promotional credits. Riders can redeem BRT for fares, upgrades, or other benefits exclusively with the issuing operator.

Each operator sets its own BRT value and redemption rules. BRT is not collateralized by Ride USD and cannot be redeemed outside the issuing provider’s services.

More About Universal Ride Tokens (URT)

Universal Ride Token

URT is a universal, blockchain-based rewards token designed to work seamlessly across every transportation operator participating in the Ride Ecosystem.

Unlike operator-specific points systems, URT provides a standardized reward currency that can be earned anywhere and redeemed everywhere — from metro and bus systems to rideshare, micromobility, airlines, and parking.

Fixed Value

Each URT carries a fixed value of $0.001, fully collateralized by Ride USD, ensuring transparency, stability, and predictable redemption value. This collateralization model eliminates the volatility, fragmentation, and accounting complexity common in traditional loyalty programs.

URT is issued by operators and partners as loyalty rewards, rebates, promotional credits, or trip incentives. Riders can redeem URT across any provider in the ecosystem, enabling true cross-modal interoperability and creating the first universal loyalty layer for mobility.

Just as dollar-backed stablecoins enable trust in payments, fully collateralized URT enables trust in rewards — making them easy to issue, easy to redeem, and easy to account for.

For Operators

Operators access URT through RideDEX, the ecosystem’s clearinghouse. Once onboarded, they can mint URT directly — each issuance automatically locks an equivalent amount of Ride USD in escrow to maintain full collateralization.

Operators then distribute URT to riders as loyalty rewards, refunds, promotions, trip bonuses, or partner incentives.

When riders redeem URT with any operator, RideDEX instantly releases the corresponding Ride USD to the receiving provider, enabling real-time, automated settlement with no reconciliation delays.

For Riders

Riders earn URT every time they use a participating service — or as incentives from travel partners. They can view, hold, and redeem URT in the Ride Wallet or directly inside an operator’s app using the Metroblox SDK, without needing any blockchain knowledge.

Riders can redeem URT for: fares, upgrades, cross-modal trips, parking, and more.

Because URT is universal, riders finally get a rewards system that follows them across the entire mobility experience.

A Universal Loyalty Currency for Mobility

Today, every transportation operator — airlines, metros, rideshares, scooter companies — runs its own isolated rewards program. Points don’t transfer, values vary wildly, and rewards often go unused.

URT solves these pain points by creating a single, ecosystem-wide rewards currency accepted across all services.

This unlocks a fully interoperable loyalty experience where riders can: earn rewards on one mode of travel, redeem them on another, and retain a consistent, predictable value everywhere.

New Demand and New Revenue Streams

Because URT is universal, third-party platforms — such as travel booking apps, event organizers, and government agencies — can issue URT to drive mobility demand. That means operators receive new riders and incremental revenue from outside their traditional channels.

Full Collateralization Builds Trust

URT is backed 1:1 by Ride USD held in the RideDEX clearinghouse. This ensures:

consistent redemption value, transparent accounting, no outstanding liability risk, no inflation of reward balances, simpler audits for operators and partners

This makes URT not just another loyalty point — but a financially robust, universally usable reward asset.

More About Branded Ride Tokens (BRT)

What

Branded Ride Tokens (BRT) are operator-specific, blockchain-based loyalty tokens issued by individual transportation providers.

Unlike universal URT rewards, BRT functions as a closed-loop asset used only within the issuing operator’s services.

Each operator sets its own BRT value, rules, and perks, allowing full customization of their loyalty experience.

Why

BRT gives operators complete flexibility to build branded, differentiated rewards programs that strengthen rider loyalty.

Because BRT is not collateralized by Ride USD, providers can design promotions, referral incentives, upgrades, and seasonal offers without reserve requirements—making it a low-friction, high-engagement tool for customer retention and marketing.

How

Operators mint and manage BRT through RideDEX, defining value, redemption logic, and distribution flows.

Riders earn BRT through trips or promotions and redeem them directly through the operator’s app or the Ride Wallet for fares, upgrades, and operator-specific benefits. This creates a simple, automated, on-chain rewards system tailored to each provider’s brand.

Talk to a Mobility Payments Expert.